I want to share the software & tools that I use to drive my websites to help you with yours.
I believe using the right tools is the foundation of any successful online business.
You can spend countless hours trying to figure out which tools are the best for your business. There are so many great options that it can be overwhelming.
That's the reason I've created this page. The tools mentioned below will save you time & money, while also helping you to get better results faster.
So, whether you're new to making money online or have been running a business for years, these tools will help you get results faster so you can concentrate on what matters most—making more profit.
Lastly, when purchasing any of these tools, please treat it as an investment, not an expenditure. The reason I’m saying that is because some of these tools mentioned on this page have paid me back 2x – 100x the money I invested in them initially – some of them directly and some indirectly.
When it comes to budget hosting while not missing essential features, Hostinger will be my honest recommendation, especially for complete beginners. I’ve personally used the Hostinger Business Hosting plan for my small projects when I was starting out. Since then, I’ve seen a lot of improvement & the company is growing at a rapid rate.
Kadence Theme is my #1 rated WordPress theme on the market for 2022. Most of my websites are built using the Kadence Pro version including this website.
This is my most recommended theme on my starter kit page. No matter what type of website you are creating, Kadence makes it simple & fast.
Apart from features & benefits, I would also like to mention Ben Ritner. He's the founder of the theme & all KadenceWP products, has been very actively developing in the WordPress space for over a decade.
The Kadence team has been constantly improving their products & almost every now & then, I get to see a new feature & that's why I love using some of their products like – Kadence Theme & Kadence Blocks.
Note: If I had to choose between Kadence vs Astra vs GeneratePress to build my WordPress sites, I would choose the Kadence theme every single time.
It's not that I'm not a fan of Astra, I know it's a great theme as well. But I would highly encourage you to just give Kadence theme a try. I'm sure you'll be switching to Kadence
Lastly, for eCommerce sites, I would personally go with the Woostify theme. Although Kadence does have WooCommerce features, somehow I like Woostify more.
When it comes to email marketing, I’m a noob & unlike other marketers, I don’t just focus on ROI & that’s why I find it hard to pay a high amount on email marketing tools like MailChimp, ConvertKit, and so on. That’s why I looked for better solutions & found FluentCRM by WpManangeNinja.
After extensive use, I can say that FluentCRM is the most powerful self-hosted all-in-one email marketing solution for WordPress (better than popular mainstream CRMs). It does everything that mainstream CRM offers.
Using FluentCRM, almost all your email marketing needs can be fulfilled. It helps you in building complex email campaigns using its advanced automation feature which offers you to set up condition-based emails based on various factors like email open, link click, and tags, etc.
I use FluentCRM because the features are damn powerful & talking about the pricing, it’s a cost-effective solution. Just $129 for a year (that’s just $10.75/month)
I really appreciate the WPManageNinja (the team behind this plugin) for providing such an awesome tool at an unbelievable price. Although it’s new in the market, more than 10,000 businesses have already switched to this tool.
Fluent Forms: Another very handy plugin by WpManageNinja. Using fluent forms, you can create almost every form you can imagine.
I like this form plugin because it’s a front-end form builder & comes with drag & drop functionality (just like elementor). I use it on some of my sites because it’s super easy to use & comes with pre-built templates. The free version comes with some limitations but the pro version is much better than all other form builders available in the market.
Mailer Lite: If in case I've to use an alternative to Fluent CRM for email marketing then I would definitely go for Mailer Lite. (I had used it previously)
It's a feature-rich email marketing tool & more importantly, it offers an intuitive user interface. Also, it's less expensive when compared to other email marketing tools such as Aweber or constant contact and so on.
If you are looking for an alternative to Fluent CRM then do checkout Mailer Lite.
Wp-Rocket: Wp-rocket is hands down the best caching plugin out there. When using any product, the first thing that I look for is the user interface & the second is the main functionality (obviously )
I love this caching plugin as it's one of the easiest speed plugins to set up on any type of website.
To conclude, If you’re looking for a sure and quick solution to keep your website fast and optimized, WP Rocket is the best plugin you can get for your money.
Bunny CDN: BunnyCDN is one of the best CDN providers out there. Using Wp-Rocket you can make your website fast but when combined with a CDN network like BunnyCDN, you can make your website lightning fast.
In simple terms, Bunny CDN clones your website & keeps it in different locations so that your website is accessible (superfast) by global users no matter where your hosting server is.
To be honest, it's of the cheapest yet best services out there. I have never paid more than $5 for the usage in an entire month since 2020. I highly recommend trying it out as it offers a FREE trial.
Try BunnyCDN FREE for 14 days (No Card Required)
Rank Math SEO: Rank Math is one of the fastest-growing plugins in the WordPress space. It offers a lot of features in its free plan that most premium SEO plugins don't offer. That may be the core reason it became the #1 choice for most WordPress users. As of writing this, Rank Math has more than a million installs.
Again the selection comes down to UI & UX. I use this SEO plugin over others not only because it's more powerful but has a really good user interface. It's beginner-friendly & a really powerful SEO tool.
Another reason for me choosing this SEO plugin is that it's an Indian product for WordPress.
Nimit Kashyap, Suraj Vibhute & Bhanu Ahluwalia are the founders of Rank Math SEO and many WordPress products.
I believe that they are going to take this plugin to next level & that's why I recommend grabbing a pro license as you can use their pro license on unlimited websites.
Kadence Blocks: Using Kadence blocks, you can supercharge your Gutenberg editor with tons of custom blocks. Right from testimonials to row layouts, you get that inside of your Gutenberg editor.
To be very honest, I'm using this plugin (pro version) on this website for features such as table of content, modal, countdown & to get full control over layouts.
To conclude, it gives you page builder-like features inside the native Gutenberg editor. More importantly, it's optimized for performance & works with any theme. I use it with my favorite Kadence theme.
Try Kadence Blocks Pro FREE for 7 Days (No card required)
Pretty Links: I don't know how many times I've mentioned that I'm an affiliate partner of so & so products. To cloak all of my affiliate links, I use Pretty links pro edition. Not only for affiliates, but it's very useful for other businesses as it offers features such as tracking, redirection, automation, and link management.
It's a freemium product, so. if you are just starting out then do try their free version & if you want to level up, then Grab one license of pretty links pro.
iThemes Security: It's a no-brainer that a security plugin is a must on every WordPress website. Whether you are just getting started or have an established site, you need one.
I've been using iThemes security plugin since 2019 & so far I haven't faced any issues. All of my site's databases get backed up automatically. It's easy to set up, reliable & a trustworthy product. Right from bot protection to email alerts, it does the job for you.
Simple Custom Post Order: Easily change the order of your posts, pages & even custom posts. I really like this plugin by Colorlib. With little to no settings, you are ready to arrange your posts as you like. I'm sure this might be a very useful plugin for some of you.
Try it out, it's FREE.
Duplicate Page: Easily duplicate any page, post, and even a template with a single click. It can really save you a lot of time. This FREE plugin has more than 2 million installs. I thank the developer mndpsingh for his generous work. Get this plugin here.
WP-Optimize – Clean, Compress, Cache: For the best performance of any WordPress website, the database should be optimized from time to time. Wp-optimize offers caching and database optimization solutions.
To be honest, I use this plugin only to clean my site databases & nothing more. For caching, I use wp-rocket & would suggest you do the same.
UpdraftPlus Backup: With over 3 million active installs, UpdraftPlus is the most popular scheduled backup plugin.
I would suggest not skipping this plugin & the iThemes security plugin. Because they are worth the entire investment you've made in your WordPress website. Simply install, set up & automate your backups to cloud storage such as Google Drive & so on.
Fluent SMTP: To ensure all my marketing efforts work, I use this simple plugin with little to no setup. It ensures all of the emails sent from WordPress get delivered to the recipient.
To conclude, this plugin solves all the email deliverability problems. I highly recommend using it as it's completely free. Download Fluent SMTP.
Whether you are a complete beginner or a professional designer, you need inspiration at times for your web design projects.
To be honest, there are a lot of them but I haven't used them & don't know much about some of the popular tools. That's why I've only listed the ones which I use and know a little bit about.
Elementor Pro: Create a stunning design system for your WordPress website for consistent layouts, typography & CTA's. It's highly recommended even by professional web designers like Jeffery (Lytbox) & Rino (Livingwithpixels). Get Elementor Pro
When it comes to productivity, my list collapses. I personally use very few productivity tools bcoz when using a lot of them, I found myself spending more time on the tools than the actual work. That's why I consciously use very few of them.
Honest Affiliate Disclosure: I'm a proud affiliate for some of these tools & services, meaning if you click a link and make a purchase, I'll earn a small commission at no extra cost to you.
My recommendations are based on my experience and knowledge of these companies and their products, and I recommend them because they are genuinely helpful and useful.
Know that I only recommend products and services I’ve personally used and stand behind.
If you decide to purchase from my affiliate link, I'll be really thankful to you.